3 Tips For Best Trade Show Videos

Trade show season is in full swing. Trade shows are a great way to get your company exposure, advertise and most importantly get more sales leads. Since trade show floors are inherently busy and competitive you want something unique to capture the attention of those passing by your booth. Video is a powerful way to do that and tell the story of your company. Here are three tips for creating best trade show videos for your company.

1. Keep Your Video Short. Trade show visitors have a lot to see in the short time they’re at the trade show. They’ll be standing at your booth to watch your video so their attention span will be short. If you video is too long they won’t stick around to get your company’s message or story. Keep your trade show video from one to one and half minutes long. Leave them wanting more.

2. Grab Their Attention. You don’t need Hollywood special effects on your video, but you do want the video to stop them long enough to watch the entire message. So, make sure your video is interesting, grabs their attention and keeps them engaged.

3. Tell A Visual Story. Trade shows are noisy. This can make it difficult to hear the audio of a trade show video. Use the strength of your video – visual storytelling. Create your video so it tells a visual story that is clearly understood without the audio and sells your products or services. We recently helped one of our clients create a short, trade show video that visually showed their unique installation process. It helped them capture additional leads at the trade show and close more sales.

Video is a powerful way to showcase your products and services to trade show attendees and business prospects. Using these 3 tips for best trade show videos will help you create a successful video for your next trade show.